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National Sponsors

The NIRA and the College National Finals Rodeo are proud to be associated with the following national sponsors:

CINCH Jeans and Shirts is the Exclusive apparel sponsor of the NIRA. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for western men both in and out of the arena. Some of the best athletes from rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look. The designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life.

City of Casper

Casper Area Convention & Visitors Bureau - Casper, Wyoming. Wyoming's Adventure Capital. With one foot in the past and an eye toward the future, Casper is a year-round destination that offers the very best in historical, recreational, cultural and entertainment experiences.

RAM and RAM Rodeo is the official automotive sponsor of NIRA. The RAM brand sponsors over 500 rodeos each year through the PRCA, NIRA, NHSRA, NLBRA as well as many other associations. RAM Rodeo has a 30+ year history of sponsoring rodeos in both the US and Canada. As a member of NIRA, Chrysler Affiliates offers you a preferred pricing program (1% below factory invoice) when purchasing select Chrysler, Jeep, Dodge, RAM or Fiat vehicles. For information please contact Marcia at RAM Rodeo office 641-684-6000.

Busby Quarter Horses mission is to raise and train quality individuals that have the athleticism to consistently excel at either end of the arena.  Busby Quarter Horses is the proud sponsor of Busby Scholarship Awards.  Busby generously contributes to the NIRA scholarship program and the RAWHIDE scholarship program.

Powder River Livestock Handling Equipment is the CNFR’s official arena provider. Powder River also sponsors the NIRA’s Coach’s Breakfast and Coach of the Year Award. Powder River has been involved with college rodeo for over a decade. Powder River has led the way in developing innovative and exciting products for the livestock equipment industry since 1938.

Cactus Ropes, founded in 1991, manufactures ropes that are the most durable and consistent products available. They can be found at local retailers, or, or 1-800-SPINWIN.

At Cactus Saddlery, Values and Ethics are more than words, they are business philosophies. Cactus Saddlery offers a full line of saddles and strap goods, designed and manufactured by their hand craftsmen. Visit them at or call 1-866-605-6567.

Heel-O-Matic manufactures the finest roping practice tools available today. The Heel-O-Matic is the only roping machine with a patented hopping motion that replicates the actual movements of live cattle. Give them a call at 888-HEELING or look them up on the web at

Cactus Gear has been manufacturing the Best equine sports products available for over 20 years. They hold half the industry’s patents on equine leg protection. Call 1-800-411-1986 or go to

Maynard Buckles donates the championship buckles for the College National Finals Rodeo.  Maynard Buckles is located in Thoreau, NM.  They have been a generous sponsor of the CNFR since 1999.

The National Intercollegiate Rodeo Association and the United States Team Roping Championships (USTRC) have joined forces in typical team roping “partnership” fashion. The partnership will involve supporting the memberships of both organizations. USTRC will award Regional Finals Shoot-Out positions/$1,000 in USTRC Flex Earnings to the top three headers and heelers in the final season standings in all eleven NIRA regions. They will also award a National Finals Shoot-Out position/$3,000 in USTRC Flex Earnings to the top three teams in the team roping event at the College National Finals Rodeo. The only stipulation for the awards will be that the roper will need to be a member of the USTRC prior to the conclusion of their respective regional rodeo season and the CNFR.

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